A list of UK Bookmakers

uk bookmakers list

UK Bookmakers List

The United Kingdom is home to a wide array of bookmakers, offering a diverse range of sports betting opportunities and services to cater to the preferences of UK punters. From established names to new bookmakers on the market, our UK bookmakers list is displaying major brands that have made their mark in the industry.

1.) Bet365

Bet365 UK Bookmakers is known worldwide for its extensive sports betting options, live streaming capabilities, and competitive odds. With a user-friendly website and mobile app, Bet365 deserves to be on the top of the UK Bookmakers list by all means.

bet365 UK
Bet365 UK
300% up to £30

Sign up, deposit £10 and get up to £30 in free bets.

Open Account Offer. Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to the value of the qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. #ad

2.) William Hill

William Hill is a household name in the UK. William Hill provides a comprehensive sportsbook with a focus on football and horse racing, plus other popular sports, especially US sports. Besides its online presence, William Hill operates a number of betting shops across the country. Amazing betting app!

william hill uk
William Hill UK
Bet £10 get £40

Mobile Registrations Only

Bet £10 on min odds of 1/2 (1.50) to get 4 x £10 in free bets
WR: 1x Deposit + 1x Bonus. Min odds 1/2
Bonus Code P40

18+. Play Safe. When you sign-up via Mobile using promo code P40 and place a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. Virtual markets excluded. #ad

3.) Betfred

One of the key strengths of Betfred Bookmakers is its comprehensive sportsbook offering a wide range of sports. Whether it’s football, horse racing, tennis, cricket, or any other popular sport, Betfred offers an array of betting options. Betfred has a user-friendly website and a fast and reliable mobile app. Betfred Bookmakers offers competitive odds, live streaming, and dedication to promotions and bonuses. The bookmaker regularly offers various promotions, including free bets, enhanced odds, and loyalty rewards.

betfred uk
Bet £10 get £40

Bet £10 to get £30 in free bets and £10 in Free Spins at the casino
Promo Code: WELCOME40
Bonus Code WELCOME40

New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

4.) Unibet

Unibet UK Bookmakers offers live streaming, in-play betting, and an extensive racebook which is one of the best in the business! Enjoy a range of promotions and bonuses specific to horse racing. Unibets’ horse racing promotions like Uniboost, 15 to go, Money Back if 2nd, and many more are legendary and make Unibet your first choice for horse racing betting. Unibet also offers a mobile app to bet on horse racing conveniently from your smartphone or tablet.

unibet uk
Unibet UK
100% Money Back up to £40 in Free Bets + 10 Casino Bonus

Free Bet WR: 3x bonus, min odds 1.40
Casino bonus WR: 50x

New Unibet customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply. 18+ begambleaware.org #ad

5.) Hollywoodbets

Hollywodbets UK Bookmakers is focused on interactive and community-driven betting experiences. The platform features social chat rooms, forums, and user-generated content to make it more fun. Hollywoodbets UK bookmaker brings a unique approach to sports betting, focusing on community engagement and a diverse range of sports betting bonuses. A wide selection of sports betting markets, from football, horse racing, tennis, cricket, and more niche sports are available.

hollywoodbets uk
Hollywoodbets UK
Bet £10 or £20, get equal Money Back free bet on your lost bets

Choose between App and Desktop bonus;
App bonus: Money Back up to £20 in Free Bets
Desktop bonus: Money Back up to £10

For new players who register on App. Deposit £10+ on card. Stake £10+ on both your 1st & 2nd bets at min odds of 1.5 (1/2) within 3 days of registration & receive a £10 Free Bet for each qualifying bet resulted as a loss. Free Bets only be valid on multiples with 3+ legs & min cumulative odds of 3.0 (2/1). Min odds of 1.4 (2/5) required per leg. Free Bets must be used within 3 days of them being received. Promo period: 01/03/2023 – 31/12/2023 #ad

6.) BetUK

BetUK Bookmakers is a mobile betting focused bookmaker, that offers a mobile-responsive website and a mobile app, allowing you to bet and play casino games conveniently from your smartphones or tablets. BetUK provides competitive odds and a variety of betting options as well as an online casino section that offers a variety of games, including slots, table games, and live dealer options.

Bet £10 get £30

Sign up, deposit £10 and get up to £30 in free bets
Mobile registrations only
WR: 1x Free bets on 4-fold Acca, min odds 1.50 per leg

New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3 x £10 Free Bets credited when you opt in by clicking the claim button on my offers page. Once the offer is claimed, place your qualifying bet, after the qualifying bet is settled, you will receive your free bets. Free bets must be used on 4 or more selections and are non-withdrawable and stake not returned with winnings. 7 day expiry. T&Cs Apply 18+. Please Play Responsibly. BeGambleAware.org #ad

7.) Betgoodwin

BetGoodwin Bookmakers is known in the UK as a premium phone betting service, but has opened a website to engage their online presence. BetGoodwin is focused solely on horse racing and that is their prime product. A lot of horse racing betting options and promotions is available on the site as well as amazing customer support.

betgoodwin 1
50% Back on 1st day loses

Deposit £30, place 3 bets each valued at £10 and get up to £25 back as a free bet

New Account Offer. Bet £30 to qualify for the 50% cash-back on your lost stakes. Free Bet credited upon settlement of your bets. Min odds Evens (2.0). Deposit via UK debit cards only. T&Cs apply. #ad

8.) 10Bet

10Bet UK Bookmakers is known for its competitive odds, providing punters with favorable prices and higher value on their betting selections. 10bet offers a mobile-responsive website as well as a mobile app, so you will be able to bet on sports and play casino games on the go. 10Bet UK covers an extensive selection of sports, including popular options such as football, horse racing, tennis, basketball, and more. Promotions and free bets are available to both new and existing customers.

10bet UK
50% bonus on first deposit up to £50

Min Deposit: £15
Free Bet WR: 8x deposit + bonus, min odds 1.80 for singles, 1.40 per selection for Acca's
Bonus Code PLAY10

New bettors get 50% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); 10bet bonus code PLAY10 must be used when depositing; Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded; Further terms apply; 18+ begambleaware.org #ad

9.) LeoVegas

LeoVegas UK Bookmakers is a popular UK bookmaker that offers a comprehensive range of sports betting options and an extensive online casino offer and has developed a highly regarded mobile app to make the gameplay more enjoyable. LeoVegas offers a diverse range of betting options, from traditional pre-match bets to in-play betting and live streaming for select events.

LeoVegas Sports UK
100% profit boost of up to £100

The odds on your 1st bet will get doubled, max stake £100
Mobile registrations only, In-Play bets only.

New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ Full T&C's Apply. BeGambleAware.org

10.) VBet

VBET UK Bookmakers is committed to a user-friendly interface that allows customers to navigate the platform with ease. They offer a mobile-responsive website and a mobile app packed with features. One of the key advantages of VBET UK bookmakers is an array of bonuses and free bets for existing customers. VBET also strives to provide competitive odds to enhance the value of your bets.

Up to £20 free bet

Win your first Bet and get up to £10 Free Bet, lose your first Bet and get up to £20 in Free Bets

Only available to new, verified customers residing in the UK. Place a first ever Sportsbook bet - multi-bets of at least 3 legs; min £2 stake; min. odds 3/10 (1.3) per leg (horse racing and greyhounds excluded). Win and get back 50% of your stake on top of your winnings as a free sports bet up to £10. Get back 100% of your stake as a free bets up to £20 if you lose. Customers must place their first qualifying bet within 30 days of registration, after which the welcome offer will expire. Full T&C's apply. 8+. Please gamble responsibly. BeGambleAware.org #ad

11.) Grosvenor

Grosvenor Bookmakers is well established UK bookmaker, that is better known as a top-notch casino website than for sports betting. Grosvenor is on the UK Bookmakers list as they are a massive name and offer impeccable service to their customers. They have modernized a lot since their humble start in the online betting industry and are now one of the major players in the UK.

grosvenor uk
Bet £10 and Double the Odds!

Deposit £10, place your first bet and get your odds doubled. Winnings paid in CASH!

New customers. Max £10. 100% Odds Boost token. Keep it fun - set your deposit limit. T&Cs apply. 18 +. BeGambleAware.org. #ad

12.) SBK

SBK Bookmakers revolutionized the betting industry with their mobile-only sportsbook introduced by the Smarkets betting exchange. SBK is more than your regular bookmaker. The betting commission on SBK is only 2% of net winnings only, and that is the only charge you will ever pay on your bets.

SBK bookmakers
Bet £10 get £30

Use SBK Sign Up Offer Promo Code SBK30 while registering for £10 as Instant Bonus
Another £10 credited after 7 & 14 days
WR: 1x Deposit + 1x Bonus. Min odds of 1.50 and 4.0 respectively
Min Deposit: £10
Bonus Code SBK30

New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 and get £10. Further £10 credited after 7 days and a further £10 credited after 14 days. 18+. BeGambleAware.org. Full T&Cs apply.#ad
uk bookmakers

Why is the UK Bookmakers List important?

In order to find a reliable bookmaker, you will search the internet and find numerous sites offering different UK Bookmakers lists and different brands advertised. Our UK bookmakers list is different – we are not just displaying any brand that pays for a place on the list but evaluating each UK betting site.

About UK Bookmakers List

Bookmakers in the UK hold a significant presence in the world of sports betting, with a bustling industry that attracts both avid bettors and casual gamblers alike. UK bookmakers offer a wide range of betting opportunities, from popular sports like football and horse racing to niche sports or events and novelty markets.

It’s important to remember that the betting landscape is continuously evolving, with new platforms emerging and existing ones enhancing their services. Before engaging with any of the UK bookmakers, it’s advisable to conduct thorough research, read reviews, and consider factors such as licensing, security, and responsible gambling measures. That is why we made a list of the most trusted UK bookmakers.

The best UK Bookmakers for football betting

When it comes to football betting, there are several reputable UK bookmakers that offer a great range of markets, competitive odds, and special features tailored specifically for football enthusiasts. Without any doubt, the best UK bookmakers for football betting are Bet365, William Hill, Betfred, Unibet and Sportingbet.

The best UK Bookmakers for horse racing

All UK bookmakers offer a comprehensive range of markets, competitive odds, live streaming, and special features tailored specifically for horse racing. If you want to be a successful bookmaker in the UK, you must provide a racebook that stands out. The best UK bookmakers for horse racing are William Hill, Bet365, Unibet, BetGoodwin, and Hollywoodbets.

How To Deposit to UK Bookmakers

Since depositing to bookmakers with UK credit cards has been banned, deposits can be made using debit cards or e-wallets such are PayPal, AstroPay, MuchBetter, and Revolut. Bank transfers are also possible but are not so popular because of waiting time and possible extra charges imposed by various banks. Some bookmakers offer deposits in cash to your online account in their betting shops.

UK Bookmakers Regulation and Licensing

UK bookmakers are regulated and licensed by the Gambling Commission, which is the regulatory body responsible for overseeing all forms of gambling in the country. The regulation and licensing ensure fair and responsible gambling practices, player protection, and the integrity of the industry.

To legally operate UK bookmakers must obtain a license from the Gambling Commission. The license ensures that the operator meets certain standards and requirements, including financial stability, fair gaming practices, and responsible gambling measures.

UK Bookmakers are subject to Remote Gambling Duty, which is a tax levied on their gross gambling yield (GGY). This tax contributes to the funding of various initiatives related to gambling regulation and the treatment of gambling-related harms.

All UK bookmakers are required to implement measures to protect players, including age verification procedures to prevent underage gambling, self-exclusion options, and responsible gambling tools like deposit limits and time-outs.

Anti-Money Laundering (AML) and Know Your Customer (KYC) policy: UK bookmakers must comply with AML and KYC regulations to prevent money laundering and fraud. This includes verifying the identity and age of customers and conducting due diligence on large or suspicious transactions.

Licensed bookmakers are expected to provide fair and transparent gambling services. They must use certified random number generators (RNGs) for their games to ensure the fairness of outcomes. Additionally, measures are in place to prevent match-fixing and other forms of corruption in sports betting.

UK bookmakers must adhere to strict rules regarding the advertising and marketing of their services. These rules aim to protect vulnerable individuals, ensure responsible advertising practices, and prevent misleading or deceptive promotions.

The Gambling Commission provides a mechanism for players to submit complaints against licensed UK bookmakers. By regulating and licensing online bookmakers, the UK government and the Gambling Commission aim to create a safe and fair gambling environment, protect vulnerable individuals, and maintain the integrity of the industry. Players are encouraged to choose licensed bookmakers and familiarize themselves with responsible gambling practices to ensure a positive and secure betting experience.

UK Betting Industry

In terms of revenue, the UK betting industry has experienced consistent growth over the years. In 2020, the gross gambling yield (GGY) of the UK’s betting sector was reported to be around £2.9 billion, with online betting accounting for a substantial portion of that figure. The digital transformation of the industry has allowed bookmakers to reach a broader audience and provide convenient access to betting platforms.

Speaking of online presence, many UK bookmakers have established themselves as dominant players in the digital realm. UK bookmakers operate user-friendly websites and mobile apps that offer seamless betting experiences. Their online platforms attract a significant amount of traffic, with millions of visitors exploring the sites on a regular basis. The websites act as hubs for sports enthusiasts, offering not only a vast array of betting markets but also live streaming options, in-play betting, and competitive odds.

To give you an idea of the traffic figures, some of the leading UK bookmakers receive millions of monthly visits. These numbers reflect the popularity and demand for online betting in the UK market.

In addition to their online presence, UK bookmakers also maintain a physical presence through betting shops spread across the country. These shops serve as gathering places for bettors, providing an opportunity to place bets, watch live sporting events, and engage with other punters.

To attract new customers and retain existing ones, UK bookmakers frequently offer various promotions, including free bets, welcome bonuses, enhanced odds, and loyalty rewards. These incentives not only enhance the betting experience for customers but also contribute to the fierce competition among bookmakers vying for a share of the market.

It is worth noting that the UK’s gambling industry is heavily regulated to ensure the protection of consumers and to prevent problem gambling. Bookmakers are required to adhere to strict regulations, such as age verification processes, responsible gambling initiatives, and measures to combat money laundering.

In conclusion, UK bookmakers are integral to the nation’s sports betting landscape, combining both physical and digital platforms to cater to the diverse needs of bettors. Gamble responsibly, please!