The Most Popular Bookmakers 2024

A list of the most popular bookmakers will help you to find out more information about different bookmakers.

Lists of the most popular bookmakers are useful for several reasons:

  1. Finding reputable and trustworthy bookmakers: The popularity of a bookmaker is often an indication of its reliability, integrity, and customer satisfaction. A list of popular bookmakers helps users identify those platforms that have gained the trust of a large number of bettors.
  2. Getting a wide range of options: Bookmakers vary in terms of the betting markets they offer, odds, promotions, and user experience. A list of popular bookmakers provides a variety of options, allowing users to compare and select the ones that best fit their preferences and needs.
  3. Accessing competitive odds and promotions: Popular bookmakers often strive to maintain their position in the market by offering competitive odds and attractive promotions. By referring to a list of popular bookmakers, users can easily identify those platforms that provide better value and more favorable offers.
  4. Evaluating user reviews and ratings: Lists of popular bookmakers generally include user reviews and ratings, enabling bettors to gain insight into the experiences of other users. This information can help users make informed decisions about which bookmakers to choose and which to avoid.
  5. Ensuring a smooth and enjoyable betting experience: Popular bookmakers typically have well-developed websites or mobile apps, efficient customer support, and a wide range of payment methods. By selecting a bookmaker from a popular list, users can increase the likelihood of having a smooth and hassle-free betting experience.

Overall, lists of the most popular bookmakers provide a useful resource for bettors looking for reliable, diverse, and enjoyable platforms for their betting activities.

The Most Popular Bookmakers
The most popular bookmaker worldwide

Bet365 accepts customers from United Kingdom, Ireland, Norway, Canada, Sweden, Spain, Germany, Italy, Australia, Greece, Austria, Denmark, Finland, Japan, Brazil, Argentina, Mexico, New Zealand and many more countries.

Please note that the availability of the Bet365 site may vary and it is always recommended to check the Bet365 website for the most up-to-date list of eligible countries.
Unparalleled sports betting, exciting casino games, and exclusive promotions await you at Unibet.

Unibet is a true "Crazy About the Odds" bookmaker. 25 years in Europe and worldwide. Main markets: UK, EU, Scandinavian countries and Canada. Unibet accepts customers from many Asian and African countries as well as some of the Middle East countries, like UAE.
Bet £10 get £30
Use SBK Promo Code SBK30 to claim

New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 and get £10. Further £10 credited after 7 days and a further £10 credited after 14 days. 18+. Full T&Cs apply.#ad
Bet £10 and Double the Odds!
Deposit £10, place your first bet and get your odds doubled. Winnings paid in CASH!

New customers. Max £10. 100% Odds Boost token. Keep it fun - set your deposit limit. T&Cs apply. 18 +. #ad
Up to £20 free bet
Win your first Bet and get up to £10 Free Bet, lose your first Bet and get up to £20 in Free Bets

Only available to new, verified customers residing in the UK. Place a first ever Sportsbook bet - multi-bets of at least 3 legs; min £2 stake; min. odds 3/10 (1.3) per leg (horse racing and greyhounds excluded). Win and get back 50% of your stake on top of your winnings as a free sports bet up to £10. Get back 100% of your stake as a free bets up to £20 if you lose. Customers must place their first qualifying bet within 30 days of registration, after which the welcome offer will expire. Full T&C's apply. 8+. Please gamble responsibly. #ad
LeoVegas Sports
LeoVegas offers a 100% profit boost of up to £100
The odds on your 1st bet will be doubled, In-Play bets only, Mobile only free bet

New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ Full T&C's Apply.
10bet UK Bonus
50% free bet on first deposit up to £50
Bonus Code: PLAY10

New bettors get 50% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); 10bet bonus code PLAY10 must be used when depositing; Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded; Further terms apply; 18+ #ad
50% Back on 1st day loses
Deposit £30, place 3 bets each valued at £10 and get up to £25 back as a free bet

New Account Offer. Bet £30 to qualify for the 50% cash-back on your lost stakes. Free Bet credited upon settlement of your bets. Min odds Evens (2.0). Deposit via UK debit cards only. T&Cs apply. #ad
Bet £10 get £30
Sign up, deposit £10 and get up to £30 in free bets.

New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3 x £10 Free Bets credited when you opt in by clicking the claim button on my offers page. Once the offer is claimed, place your qualifying bet, after the qualifying bet is settled, you will receive your free bets. Free bets must be used on 4 or more selections and are non-withdrawable and stake not returned with winnings. 7 day expiry. T&Cs Apply 18+. Please Play Responsibly. #ad
App bonus: Money Back up to £20 in Free Bets
Desktop bonus: Money Back up to £10

For new players who register on App. Deposit £10+ on card. Stake £10+ on both your 1st & 2nd bets at min odds of 1.5 (1/2) within 3 days of registration & receive a £10 Free Bet for each qualifying bet resulted as a loss. Free Bets only be valid on multiples with 3+ legs & min cumulative odds of 3.0 (2/1). Min odds of 1.4 (2/5) required per leg. Free Bets must be used within 3 days of them being received. Promo period: 01/03/2023 – 31/12/2023 #ad

Why are online bookmakers so popular?

There are several reasons why online bookmakers have become so popular:

  1. Convenience: Online bookmakers allow users to place bets from the comfort of their own homes or anywhere with an internet connection. This convenience appeals to many people who do not have easy access to traditional betting shops or casinos.
  2. Wide range of options: Online bookmakers offer a vast array of sports events and betting markets to choose from. Users can bet on popular sports like football, basketball, and horse racing, as well as niche sports and events that may not be available at physical bookmakers.
  3. Competitive odds: Online bookmakers often offer better odds compared to traditional bookmakers. With online platforms, users can easily compare odds from different bookmakers and choose the best value for their bets.
  4. Bonuses and promotions: Online bookmakers frequently offer bonuses, free bets, and other promotions to attract new customers and retain existing ones. These incentives increase the chances of winning and make the betting experience more enjoyable.
  5. Live betting and streaming: Online bookmakers provide live betting options, allowing users to place bets during the course of a game or event. Many platforms also offer live streaming of sports events, allowing users to watch the action in real-time while placing their bets.
  6. Accessible information: Online bookmakers provide comprehensive statistics, analysis, and expert advice to help users make informed betting decisions. This accessibility of information empowers bettors and enables them to make more educated choices.
  7. Security and trust: Reputable online bookmakers prioritize customer security and privacy. They use encrypted technologies to protect user data and offer secure payment options. Additionally, trusted bookmakers hold licenses from regulatory bodies, ensuring fair and transparent operations.

Overall, the convenience, variety of options, better odds, bonuses, live betting, accessible information, and trustworthiness of online bookmakers contribute to their popularity among bettors.

What makes a bookmaker popular online?

There are several factors that contribute to making a bookmaker popular online:

  1. User-friendly website: A popular bookmaker usually has a well-designed and easy-to-navigate website, allowing users to quickly find what they are looking for and place bets without any hassle. A bookmaker needs to have an intuitive and visually appealing website or platform that is easy to navigate. It should provide a seamless experience for accessing various betting markets, placing bets, managing accounts, and making transactions.
  2. Wide range of betting options: Offering a variety of betting options is crucial to attract a diverse range of bettors. Popular bookmakers often provide a wide selection of sports, markets, and bet types to cater to different interests. The availability of a diverse range of sports and markets increases the appeal of a bookmaker. Popular sports like football, basketball, tennis, cricket, and horse racing should be covered comprehensively, along with niche or lesser-known sports.
  3. Competitive odds and payouts: Bookmakers with competitive odds and attractive payouts are more likely to attract users. Popular bookmakers strive to provide fair odds and generous winnings to keep their customers satisfied.
  4. Bonuses and promotions: Offering attractive bonuses and promotions is another way to gain popularity. Bookmakers often provide sign-up bonuses, free bets, cashbacks, and other incentives to entice new users and retain existing ones.
  5. Reliability and trustworthiness: A popular bookmaker is often one that is reliable and trusted. This includes factors such as secure transactions, transparent terms and conditions, prompt payouts, and excellent customer support.
  6. Customer support: A bookmaker should provide reliable and responsive customer support, addressing queries and issues promptly through various channels like live chat, email, or phone. A positive customer service experience can enhance a bookmaker’s reputation and popularity.
  7. Mobile compatibility: In the age of smartphones, having a mobile-friendly platform or a dedicated mobile app is essential for a bookmaker to be popular. Users expect to be able to access their accounts and place bets conveniently from their mobile devices. Having a mobile-compatible platform or dedicated mobile apps is crucial.
  8. Live streaming and in-play betting: Providing live streaming of sports events and allowing in-play betting (betting during the game) is increasingly important. Popular bookmakers often offer these features, allowing users to engage more with the betting experience.
  9. Positive reputation and reviews: Word-of-mouth and positive reviews play a significant role in determining popularity. Bookmakers that consistently receive positive feedback, have a good reputation, and are trusted by the community are more likely to become popular.
  10. Competitive market pricing: Competitive pricing, both in terms of odds and fees, is crucial for a bookmaker to remain popular. Users often compare different bookmakers before placing bets and opt for the ones offering better value. Offering competitive odds and low betting margins can attract more customers, as it provides better value for their bets. Online bookmakers need to keep an eye on market trends and adjust their odds accordingly to remain attractive compared to their competitors.
  11. Additional features and services: Popular bookmakers that go the extra mile by providing additional features like statistics, form guides, betting tips, or even online casinos and poker rooms can attract a broader range of users, further enhancing their popularity.
  12. Secure and trusted payment options: Ensuring a high level of security for financial transactions is essential to gain trust. Offering a variety of trusted payment options, including credit/debit cards, e-wallets, and bank transfers, along with secure SSL encryption, can give users peace of mind while making transactions.

It’s worth noting that these factors can vary depending on the target audience, regional preferences, and specific betting markets.